Identifying
Opportunities
Carol
Infranca & Associates Oregon based Marketing & Public Relations
techniques are clever and those designed to garner “free publicity”
in the form of media coverage have an extremely high success rate.
All
campaigns designed by Carol Infranca & Associates incorporate
PR programs to stretch limited marketing dollars.
Carol
Infranca & Associates can identify publicity opportunities and
utilize those opportunities to keep your company in the forefront
of stakeholder’s minds.
A
senior level Marketing and Public Relations strategist from Carol
Infranca & Associates will always be the one to define media
group targets for press releases and media advisories regarding
your products, programs and services.
Only
senior level Public Relations strategists will create press releases
and media advisories utilizing Associated Press style – in
clear, concise language calculated to receive print placement.
Carol
Infranca & Associates can take advantage of Public Relations
opportunities to promote your company good works.
Carol
Infranca & Associates is eager to work with individuals or your
team members to establish Publicity goals to promote products, programs
and services and develop a strategy to meet those goals.
Carol
Infranca & Associates regularly provides media reports on press
release distribution and can provide a clipping service for an additional
fee.
Carol
Infranca & Associates can produce award-winning copy for your
brochures, publications and web content.
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Solid News Background
Public
Relations programs producing “free media coverage”
from reporters and editors can extend the reach of marketing dollars.
Both
a print and broadcast journalist, Carol Infranca knows what reporters
need because she was one. A reporter and editor for 17 years,
she knows a press release or media advisory has four seconds in
an editor’s hand before it will either end up on an assignment
sheet or in the “round” file. She currently writes
for two newspapers so her news writing skills are sharp.
Her
crisp writing style facilitates the placement of press releases
and Public Service Announcements (PSA’s) for groups she
represents. If PSA’s are clever and well produced, they
receive more airtime -- they get played more often and your organization
will receive more recognition.
Press
releases, news stories and copy Infranca has written, newsletters
and brochures she has developed and videos she has produced have
been deemed “excellent” by professional organizations.
She has a wall full of awards.
Currently,
her byline appears in special sections of the Reno Gazette-Journal
produced by their Custom Publishing Group, in the new newspaper,
South Reno Weekly. Her copy can also be found in several convention
and visitor planner publications and tourism magazines.
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