About Carol Infranca &
An award-winning print and broadcast journalist
and business communicator, Carol Infranca logged nine years as
Director of Communications for the Reno-Sparks Convention &
Visitors Authority. During that time she worked with both public
and private organizations and their boards of directors. She understands
the critical role communications play in keeping everyone “in
the loop” during the Marketing, Public Relations, Community
Relations and Media Relations process.
Infranca has reliable relationships with media gatekeepers. She
knows television assignments editors and news directors, newspaper
reporters, editors and radio news directors and talk show hosts.
She was a newspaper editor, assignment editor and talk show host.
She knows whom to pitch with what information.
Infranca has been a dependable, trustworthy information
source for Northern Nevada reporters for years. She anticipates
their needs and has been told on numerous occasions, how much
her foresight is appreciated by reporters who are always on deadline
and are often scrambling to grasp the importance of an issue.
As a reporter for KOLO TV, the ABC affiliate in Reno, NV for 13
years, Carol Infranca covered news events in Northern Nevada and
Northern California. As a reporter, she produced stories on many
groups and organizations. As a writer for the South Reno Weekly
– her community contacts remain strong.
A member in good standing of the Public Relations
Society of America, Infranca is also a member of Western Industrial
Nevada, the American Marketing Association and the Advertising
Association of Northern Nevada. She has been a member of the Board
of Directors for the Reno Pops Orchestra and A2N2 and is a graduate
of the Greater Reno-Sparks Chamber of Commerce Leadership Reno
Carol Infranca has a BA in Journalism from Pepperdine University
and did graduate work at California State University at Los Angeles
to obtain a teaching credential.
Infranca combines her media experience and teacher training by
offering workshops on media management -- how to handle the press
– to her clients. She has presented these workshops as Media
Relations Manager at Harrah’s Reno and as Director of Communications
for the Reno-Sparks Convention & Visitors Authority. Her workshop
was also well received by the County Managers Association for
the State of Nevada and by department directors at Washoe Medical
An award-winning member of Toastmasters International, Infranca
frequently represented the RSCVA before local, regional, national
and international organizations and media outlets.
Carol Infranca & Associates can arrange for
public appearances, speaking engagements, lectures or exhibits
for clients to increase service awareness and promote good will.
Carol Infranca & Associates can also provide members of your
staff with speaker training to help them perform their best under
Radio & Video Production
Carol Infranca writes, produces, directs and edits impressive
videos. She was directly responsible for videos used to promote
Reno, Sparks and Lake Tahoe as a tourist destination. Her radio
production for Reno Harley-Davidson, Roadshows, Inc., producer
of Street Vibrations, the sixth largest motorcycle event in the
nation, have been extremely effective. Her radio and television
productions for Nevada Performing Arts have been very successful.
Infranca can write the script and produce and edit sound and pictures
to create communication tools, which will serve NCED well.
Awards & Honors
Carol Infranca has been the recipient of:
Reno Ad Club “Addy’s” for videos she produced.
Awards of Excellence from the International Association of Business
Communicators (IABC) for her videos and brochures.
Awards of Excellence from the Public Relations Society of America
(PRSA) for public affairs projects.
The DonRey Media Outstanding Series Award for her reporting efforts
The Copley “Ring of Truth” award for a series she
The California State Bar Award for a series on the administration
Toastmasters International speech contest awards.